A few years ago, via the wonders of Twitter, I met Colin the Radio Cartoonist. We meet for geeky & fun lunches (together with Pam) and chat on Twitter.

I have finally got round to asking him to draw a cartoon for me (of me) that I can use on my website & also in the book I am writing. I am writing honest Tracy.

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Social media is fabulous.

So many ways to connect to people throughout the world. So many people able to see you, your brand, your business.

When you are using social media you must be aware of two main things …

You don’t own that content. Whatever social media platform you are using allows you to do so, but they can pull the plug any time they want. You may unwittingly violate their terms or perhaps they decide to change the way they run – you could lose all that investment of time and energy. Always be aware of this and do not rely solely on a single platform. To truly own your content you need to have your own domain, your own website and use social media to promote and drive traffic to that.

Whatever you say, do is there on the web. Even if you delete at a later date someone somewhere may have taken a screenshot. It’s easily done. So be aware of your brand at all times and make sure your tweets, posts and so on reflect that positively.

Use social media, but use it wisely.
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How do you respond? Do you flounder? Start a long-winded explanation of your business, your life and how your cat inspires you? Give a brief and boring sentence?

That moment when someone has actually taken the step to show interest in your work, that’s when you want to shine. When you need to be memorable. Often this happens at networking events where that person is meeting numerous people in a short period of time, you want what you say to stick in their memory.

The idea of an ‘elevator pitch’ is that you have approximately 60 seconds (the time for the elevator to reach your destination) to make an impact.

You need to state your name, what your business is and how you make a difference.

Elevator pitch - Be creative, honest, proud, fun, different.
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Eva, The Enterprise Vision Awards have been created to specifically recognise those ladies in The North West who are inspiring others by successfully running their own businesses or are at the forefront of their profession.

This will be the third year the EVA Awards have been held. Coral & Rae from Pink Link Ladies put a lot of effort into creating a great event and promoting women in business.

Want to enter or nominate someone?

Want to know more about the event or buy tickets?

Help celebrate business women in the north-west
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Getting on the web doesn't have to be expensive.
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Under my alter ego of Bay Web Designs I have teamed up with two other fabulous women – Sarah Thornton of Back Room SAM and Jane Binnion of Jane’s Social Media - to create The Quintessential Start-up Package.

For £495 you will get …

The right look -  Because looks do matter!  A bespoke logo and theme design for your website and social media, which you can then use across the rest of your marketing.  Plus a Twitter skin or Facebook banner design.

Your shop front – Define your own space on the web with a start up website, domain name, hosting and 2 email addresses (because a Gmail address just won’t cut it!).

Getting you out there – Because being the best kept secret isn’t a great way to sell! A half day 1:1 training session that will get you set up on the most appropriate social media platform for your needs, with training, strategy development and ongoing support.

That’s an excellent investment. If you want to know more then please contact me.

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